Under Armour Gears Up for Explosive Growth
Under Armour is a premium athletic brand that’s become an icon of high performance sports apparel worldwide. Since its inception in 1996, the company has experienced phenomenal growth and needed a technology platform to accommodate continued growth and manage expectations. Since implementing Manhattan’s Warehouse Management, Extended Enterprise Management and Slotting Optimisation solutions, Under Armour has increased efficiency and accuracy and eliminated overtime expenses. The company achieved record levels of product shipments during its first back-to-school and holiday seasons on the new solutions.
The warehouse management system couldn’t keep pace with the company’s rapid growth; additional solutions were required to manage expectations.
In order to achieve the goal of growing its business to a multi-billion dollar market position, Under Armour deployed Manhattan’s Warehouse Management for IBM and Slotting Optimisation.
Manual processes replaced with automated ones; more accurate picking, packing and shipping; eliminated overtime expenses; positioned company for growth.