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How Orvis tackled its supply chain woes

DC VELOCITY, September 10, 2009 by David Maloney

Orvis Co had long since joined the ranks of major multichannel marketers, but they were still struggling with a supply chain designed for an earlier business model. In addition to its 14 catalog titles with a combined annual distribution of 60 million, the retailer runs a thriving e-commerce business. After Implementing Manhattan Associate’s Product Suite, they saw an increase in sales of 14% and an inventory reduction of 10%. 

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