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Macy's Takes the Lead in Tech-Enhanced Shopping

RIS News, May 15, 2012 by Nicole Giannopoulos

While many retailers are working hard to get technology out the door and on the floor, none have mastered a truly technologized shopping experience – except for Macy's, that is. With an omni-channel strategy that takes the lead, Macy's has created tech-enhanced store shopping. From expanding both its online inventory and store-to-door fulfillment capabilities; WiFi enablement of brick-and-mortar stores; working with Google on store maps and mobile-enabled payment; and use of item-level RFID to better track and manage its inventory, Macy's is using a range of technologies to make the shopping experience seamless across channels.

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