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Mexican retailer Elektra plans to expand online

Internet Retailer, May 9, 2012 by Paul Demery

Mexico-based retail chain Grupo Elektra plans to build an e-commerce presence far beyond its home turf, with a retail web site expected to launch this year in Argentina and another possibly in Guatemala, says Jorge Perez, director of I.T. for retail and supply chain systems. Elektra also plans to eventually sell online in the three other Latin American countries where it now operates stores, he adds.

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