Manhattan Associates

When it Comes to Delivery, David's Bridal Keeps its Vows

STORES Magazine, September 1, 2012 by Fred Minnick

“Bridezilla” became a popular term in the 1990s, when overly demanding brides began making news — normal, everyday women who just lost it amidst the stress of wedding planning. Now imagine a Bridezilla’s reaction if her dress wasn’t ready — even the sweetest lady could explode, with the likely result of a negative review plastered all over the Internet.

Download (PDF)

© 2009-2015 Manhattan Associates. All rights reserved.