Manhattan Associates
 

Manhattan Associates Unveils First Forecasting Method for Intermittent and Seasonal Demand

Unified Forecasting Method™ automatically addresses changes in intermittent and seasonal product demand, saving millions in retail inventory costs

New York City - January 12, 2010 -

Carrying the right amount of inventory is a delicate balance for retailers, who must anticipate the demand for particular products based on seasonal and intermittent market trends throughout the calendar year. Keeping enough inventory on hand to service the demand spikes certainly addresses revenue and customer satisfaction, but ties up capital in slow movers that could be leveraged elsewhere—a significant concern in the current economy where every dollar is important. To address these challenges, Manhattan Associates (NASDAQ: MANH) has created the Unified Forecasting Method™, an algorithm leveraged within Manhattan's Demand Forecasting solution to automatically sense shifts in market demand and slash wasted inventory based on seasonal and intermittently demanded products.

The Unified Forecasting Method (UFM) was developed by blending four different forecasting methods, with the goal of solving the challenge of planning inventory levels for products with unpredictable buying patterns. After analyzing the algorithm with a Manhattan customer in the auto parts industry, the results showed that UFM also addressed the issue of seasonal demand, enabling the Demand Forecasting solution to provide the best trended, seasonally adjusted forecast possible and maintain appropriate inventory levels of different products in different locations, creating shelf space for products in demand.

UFM is part of Manhattan's Zero Disappointment Retail™ (www.manh.com/industries/retail.html) strategy, enabling retailers to proactively anticipate and respond to demand to ensure the right amount of inventory goes across each selling channel.

"We put the Unified Forecasting Method through a proof-of-concept with one of our customers last year and projected an inventory savings of almost $150M, along with significant service level increases," said Eddie Capel, executive vice president, Global Operations, Manhattan Associates. "Demand Forecasting is an ideal technology to deploy during tough economic times—easy to adopt and delivering meaningful, tangible results."

Demand Forecasting can be deployed as a stand-alone solution or synchronized with Manhattan's Financial Planning, Item Planning and Inventory Optimization solutions, all part of the Manhattan SCOPE® portfolio, designed to help organizations optimize their supply chains from planning through execution. Manhattan Associates' Planning and Forecasting solution suite enables retailers to accurately predict the impact of changing demand on key performance indicators such as margin, turn, receipt flow and inventory flow. In addition, the solution neutralizes data-entry errors and peaks in demand caused by promotions and declines generated by adverse weather conditions.

"Innovative science and math concepts like the Unified Forecasting Method are the direct result of Manhattan's industry-leading investment in supply chain research and development," continued Capel. "Manhattan leverages its Science Advisory Board, made up of Manhattan experts along with thought leaders from institutions such as MIT, Columbia University and Georgia Tech, to continually identify new areas of supply chain innovation."

For more information about Manhattan's Demand Forecasting Solution, featuring the Unified Forecasting Method, please visit www.manh.com/planning/index.html.

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About Manhattan Associates, Inc.

Manhattan Associates® continues to deliver on its 19-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimize their supply chains from planning through execution; Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft® .NET technology; and Manhattan Carrier™, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit www.manh.com.

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