White Paper

The Core of Omni-Channel Retailing

Five commerce technologies every innovative retail chain needs.

Investment in a core commerce technology is the most strategic decision an innovative retailer can make because it supports the enterprise’s ability to respond to ever-shifting customer preferences.

A robust and extensible core infrastructure, then, is increasingly critical to succeeding in the digital commerce age, where customers are exercising their preferences in more ways than ever before. Read more about omni-channel retail in this white paper co-written by Manhattan Associates and global partner, Kurt Salmon.