Manhattan Associates
 

Promotion Planning: Retail Sales Promotion Planning Software

Manhattan Associates’ Promotion Planning streamlines or eliminates many of the time-consuming tasks associated with planning and executing retail sales promotional events. You’ll have more control over the entire promotion process and avoid mismatches between product supply and demand. That means you can expect higher average profit margins on your retail promotions and a more productive promotions team.

Our Promotion Planning software maintains a central repository for all sales promotions, products, vendors, channels and locations to minimize risk and errors. With total visibility into forecasts and actual performance data, you can maintain optimal inventory levels for every promotional item.

Promotion Planning provides fast and easy access to everything you need to plan and execute effective promotions across multiple retail sales channels for different promotional events and media types:

  • Forecasting. Initializes promotional forecasts using historical sales.
  • Setting up assortments. Select, plan and manage different promotional product assortments for various channels and locations, using event hierarchies, unlimited attributes.
  • Maintaining data. Supports promotion and channel-specific attributes and measures, including page number, display fixture, offer and price zone.
  • Fine-tuning the forecast. Enables you to test strategies with various "what-if" simulations.
  • Supporting channel-specific and multi-channel promotions. Tracks data based on each retail sales channel's unique criteria, and enables consolidation of plans for analysis and purchasing across channels.
  • Monitoring item demand. Automatically updates forecasts based on actual performance data.
  • Maintaining optimum inventory. Feeds promotional demand to Manhattan Associates' Inventory Optimization solution.

Contact a Manhattan representative today to learn more about how our Promotion Planning software can help you improve your promotion planning processes. 

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