Three Ways to Eliminate Customer Disappointments

Our Blended Channel Optimization approach is designed to help you make smarter planning, forecasting, buying and fulfillment decisions across all your channels: in-store, online, catalog or call centers. This consolidated approach provides upfront, cross-channel planning, forecasting and order management so retailers can proactively anticipate and respond to demand—ensuring the right amount of inventory goes where it's needed. That, in turn, improves customer satisfaction and employee productivity—which ultimately drive revenue.

Manhattan Associates' Blended Channel Optimization starts you on the quick path to zero disappointment retail without the need for ripping out and replacing your existing systems and processes. The solution works seamlessly within your existing technology environment, and integrates with any disparate warehouse management systems or databases you may be separately using for your store, ecommerce or catalog operations.

There are three ways we can help you make more money with Blended Channel Optimization:

1. Save the Sale: The ability to find, sell, and secure delivery of an item no matter where in the supply chain it may reside has been the bane of many a retailer. A 900-store retailer, for example, stands to lose as much as $121 million a year simply because customers can’t find an item or get the help they need. We make it easy for retailers to service their customers and seamlessly locate and deliver products whether an item is sitting in another store across town, in a distribution center, or on its way from the manufacturer. When you save a sale, you not only ensure future sales, but you inhibit your competitor from deepening the relationship with your customer.
   
   Click here to see the impact your company could realize from save-the-sale initiatives offered through Blended Channel Optimization.
   
    
2. Buy Online, Pick Up In Store: Studies show if you get a customer through the front door, they’re going to spend up to 33 percent more than what they originally purchased. The incremental sales from in-store pick-ups are significant revenue drivers that can’t be ignored. Our technology works across channels to ensure the right product will be waiting for the customer at pick-up. It also automates the in-store pick-up process so employees work more efficiently and productively to fulfill the order.
   
   Click here to see the impact your company could realize from buy-online-pick-up-in-store initiatives offered through Blended Channel Optimization.
   
    
3. Cross-Channel Inventory Management: Managing inventory across channels calls for the virtual combination of separate pools for purposes of forecasting and purchasing. The challenges being: to know where the inventory is, get access to it, and then execute the fulfillment across disparate systems. Our tools provide the automation, real-time visibility and dynamic decision-making that lower overall inventory, reduce touches and get product from Point A to the store shelf as quickly as possible in the right amount.
   
   Click here to see the impact your company could realize from cross-channel inventory management initiatives offered through Blended Channel Optimization.

More Visibility. Greater Access. Zero Disappointments.

By leveraging Manhattan’s Blended Channel Optimization, your customers can experience Zero Disappointment Retail because you’ve essentially established “one version of the truth” across all your channels. You can have complete inventory visibility and make more profitable supply chain planning decisions by taking advantage of a single integrated platform built with some of our most innovative retail solutions:

• Multi-Channel Planning: Integrate planning for your web, catalog and store channels to reduce redundancy and increase efficiency, while still respecting the unique characteristics of each channel.
• Assortment Planning: Customize assortments by channel. See buyers' changes immediately so you can reach your financial goals with the right mix of products.
• Demand Forecasting: Keep it simple and accurate. Predict demand at any combination of product and location nodes. Demand Forecasting is designed and synchronized to produce the optimal forecast input for Inventory Optimization, financial or assortment planning.
• Inventory Optimization: Turn over inventory faster by ensuring you have what you need, where you need it, when you need it.
• Order Management: Optimally fulfill orders across channels utilizing buy online, pick up in store, vendor drop ship, sourcing from alternate store location or re-allocating in-transit inventory.