Press Release

Toy Retailer Picwic Delivers Smiles during Peak Season with Manhattan Associates

PARIS and ATLANTA, April 15, 2015

Leading French toy retailer Picwic has boosted product availability across its store network and improved operating margins with Manhattan Associates, Inc. (NASDAQ: MANH) Supply Chain Commerce Solutions. The process and business performance improvements enabled by Manhattan’s solutions contributed to a strong result over the Christmas trading period and have helped drive Picwic’s ongoing growth.

Maxime Antoniutti, Supply Chain director at Picwic, attributes the success of the project to a number of factors: “The Manhattan technology allows us to accommodate the huge seasonal demand peaks associated with running our toy and creative leisure divisions which together comprise 15,000 stock-keeping units (SKUs) and 6 million case shipments every year. This is a major challenge since we use 65,000 sq. ft. of warehousing space in low season and 185,000 sq. ft. in peak-season. In December, more than 4,000 pallets are shipped every week, our filling rates are close to capacity and picking at this level becomes strategic.”

With Manhattan’s solutions, Picwic has already delivered productivity gains of 25 percent and now can: optimise the scheduling of inbound supplier deliveries, streamline picking, group products according to store merchandising requirements, reduce store delivery errors and drive overall margin improvement.

"We’re simply delighted with the Manhattan solution. It has delivered 120 percent of our supply chain performance improvement goals and been a significant contributor to Picwic’s ongoing success,” concluded Maxime Antoniutti.

Rémy Malchirand, managing director of Manhattan Associates France, commented: "Picwic’s project objectives were to drive business growth, accelerate product flows, introduce greater supply chain discipline and efficiency, and optimise the entire order fulfilment process. We are immensely proud to have contributed to Picwic’s success.”

Picwic and Manhattan are now working on a strategy to help Picwic start selling online.

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About Picwic

Established in 1977 by Stéphane Mulliez and headquartered in Villeneuve d'Ascq in northern France, Picwic is today France’s foremost toy retailer selling every type of toy for every age group. Growing steadily since and today with more than 450 employees, Picwic’s stores are served by a state-of-the-art distribution centre opened in 2010 and located in Houplines, northern France. The 215,000 sq. ft. facility, (185,000 sq. ft. of storage capacity, 5,000 pallet spaces, 25,000 active SKUs) distributes 12 million pieces per year to 22 stores across France. The stores have a footprint ranging from 11,000 sq. ft. to 43,000 sq. ft. and collectively serve more than 2.7 million customers throughout France. For more information, please visit

About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omnichannel marketplace. For more information, please visit

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