Decathlon Modernises Ecommerce Warehousing Capabilities in China with Manhattan SCALE™
SHANGHAI AND ATLANTA, December 11, 2020
Manhattan Associates (NASDAQ:MANH) today announced that Decathlon China has launched the Manhattan SCALE solution across three of its B2C ecommerce warehouses in mainland China. Manhattan SCALE has enabled Decathlon China to streamline its ecommerce order fulfilment capabilities, improve the efficiency of its supply chain and distribution networks and maintain a consistent and excellent shopping experience for its customers.
Decathlon has more than 1,600 retail stores worldwide and serves customers in more than 60 countries and regions. Since entering the Chinese market in 2003, it has opened stores in China’s top 100 cities and provides a high scale e-commerce business across the entire country.
With the recent boom in ecommerce, resulting directly from the coronavirus pandemic, Decathlon's physical stores experienced low footfall during the quarantine period, and online orders surged sharply. This presented a number of challenges, including ecommerce order fulfilment, inventory management and warehouse labour shortages.
Launched across Decathlon's three Chinese B2C ecommerce warehouses in just three months,
Manhattan SCALE provides a unified platform that is easy to implement, manage and upgrade.
Bruno Thellier, Decathlon transformation leader, commented: “the successful roll out of Manhattan SCALE provides Decathlon China with the latest technology for a seamless interconnection of our national e-commerce fulfilment platforms while at the same time allowing the teammates to be more efficient and effective. All of this contributes to putting Decathlon in the best place possible to deliver consistent and outstanding customer experiences, regardless of the channel a customer may be using.”
Chen Xuan, general manager of Manhattan Associates, China, added: “Manhattan Associates has been deeply rooted in the Chinese market for over 15 years and understands the individual requirements for each of our customers. We are proud to support Decathlon, a world-renowned retailer, to improve the efficiency of its warehouse operations, optimize its supply chain and meet the challenges of shifting consumer expectations.”
Decathlon is the largest comprehensive sporting company worldwide. It was founded in France by Mr. Michel Leclercg in 1976. Our purpose is that to making the pleasure and benefits of practicing sports accessible to the many. Decathlon focuses on the mass sports market. It has opened more than 1600 stores in more than 60 countries and regions. Decathlon has own industry value chain with the products design, R & D, production, passion brand, logistics and retail, it’s the No.1 in the world in the mass sports industry. We provide the best products for the many through the innovation concept and the whole value chain industry. In China, Decathlon has achieved a complete deployment of the whole industrial value chain and continued to popularise the mass sports market.
Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.cn .