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Country Road Group Achieves Omnichannel Success with Manhattan Associates

Country Road Group Achieves Omnichannel Success with Manhattan Associates

The Country Road Group (CRG) has completed a successful roll out of Manhattan’s Warehouse Management System (WMS). The technology deployment formed part of a wider business transformation project CRG undertook to better manage its supply chain. To take ownership of its supply chain and better manage distribution processes for both stores and online orders, CRG built a 21,000 square meter distribution centre (DC) in Truganina, Melbourne.

Pivotal to the success of the new Truganina DC has been the Manhattan WMS, which drives the flow of goods and information. Using the Manhattan WMS, CRG can utilise a single reserve of stock to supply its retail store customers and online orders. This has been critical in allowing CRG to better manage its supply chain operations as the company can now identify a specific unit of stock to be sent to an individual customer who ordered online or to a retail store for shelf replenishment. 

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