The shop assistant of the future – Take 2

By Craig Sears-Black,

A couple of years ago I made some predictions about the changing role of the shop assistant. I predicted that as a result of the amount of product information available online, the customer service assistant role would change from being a product adviser to a supply chain adviser. With the wealth of supply chain information available to store assistants at their fingertips, there is potential to take the customer experience to a whole new level.

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