Case Study

Mercury Leads the Way in Omnichannel with Digital Business Upgrades with Manhattan Solutions

Mercury

Founded in 2000, Mercury is a leading domestic textile company in China with two brands, i.e., “Mercury” and “Bliss”. It has more than 2,600 specialty stores in China and hundreds of joint venture stores throughout Europe, the Middle East, North America and Southeast Asia. After the intensive cultivation in the industry for nearly 20 years, Mercury has become well known and loved by consumers, placing it in the first echelon in the China bedding market. Mercury has taken the lead in omnichannel retailing, establishing a sales channel system based on franchising (exclusive distribution and direct affiliate franchising), e-commerce and direct sales.

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