Leroy Merlin Selects Manhattan Associates to Drive Omnichannel Growth in Southern Europe
BARCELONA and ATLANTA, 01 July, 2014
Supply Chain Commerce Solutions provider Manhattan Associates, Inc., (NASDAQ: MANH), today announced that Leroy Merlin, one of the world’s leading home improvement retailers, has selected Manhattan Associates’ Distributed Order Management (DOM) solution to optimise its omnichannel retail operations and facilitate the company’s continued growth in Spain, Portugal and Italy. Leroy Merlin’s adoption of DOM in Southern Europe extends a long-standing partnership with Manhattan having previously completed successful deployments of its Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at sites in both France and Italy.
Leroy Merlin chose Manhattan’s DOM solution to provide it with a flexible order fulfilment capability that will help drive growth in its omnichannel retail business in Southern Europe. The solution will enable new processes across its Spanish, Portuguese and Italian operations including “buy online / pick-up in store” and “buy online or in store / ship from store, warehouse or supplier”. It will provide real-time, network-wide, visibility of inventory to help avoid missed sales opportunities and optimise store and warehouse fulfilment processes to meet its available-to-promise (ATP) delivery commitments.
DOM optimises the fulfilment source selection process by simultaneously factoring in inventory, transportation cost, labour and service level to ensure the order is fulfilled to meet the customer’s requirements while at the same time maximising profit for the business.
Luis Herrero, IT, organisation & supply chain director at Leroy Merlin Spain, commented, “With the tremendous growth we’ve seen recently in our ecommerce and overall trading activity, and given the business transformation programme we’re currently undertaking, the selection of a market-leading Order Management System had become a prerequisite for us to execute on our omnichannel strategy. Manhattan’s DOM solution will give us network-wide visibility of inventory which will help us guarantee product availability for our customers. This in turn will drive sales, loyalty and profitability.”
Eric Dewitte, supply chain director at Leroy Merlin Italy, added, “Manhattan’s DOM solution will allow us to unify our sales channels and make the retail experience for our customers as simple as possible. The benefits that we considered in selecting Manhattan’s DOM solution included the promise of being able to: optimally select shipping locations; easily change orders; provide a range of fulfilment services so customers can choose the one that is most convenient to them; anticipate out-of-stock and potential delivery problems before they occur; and increase overall sales and profitability.”
“Manhattan continues to innovate and deliver solutions that empower omnichannel retailers to create seamless customer experiences," said Henri Seroux, managing director of Manhattan Associates Continental Europe. “Having already delivered successful implementations of our DOM solution for many other omnichannel retailers around the world, we look forward to helping Leroy Merlin execute its omnichannel strategy and deliver on its loyalty, revenue and margin enhancement goals in Spain, Portugal and Italy."
Leroy Merlin is part of Groupe ADEO, the world number three in the home improvement market. Employing 73,200 people and with operations in 12 countries (Brazil, China, Cyprus, France, Greece, Italy, Poland, Portugal, Romania, Russia, Spain and Ukraine), Leroy Merlin sells between 36,000 and 60,000 products in every store and has an annual turnover of €16 billion. For more information, please visit www.leroymerlin.com/en.
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omnichannel marketplace. For more information, please visit www.manh.com.