Press Release

Manhattan Associates Adds Breakthrough Capabilities for Omnichannel Retailers

Market’s first Available to Commerce solution helps retailers identify most profitable path to fulfilment

ATLANTA, 01 October, 2014

Retailers looking to deploy profitable omnichannel strategies now have a powerful new option, as Manhattan Associates, Inc. (NASDAQ: MANH) today announced a unique capability within its market-leading omnichannel Order Management application.

Known as Available to Commerce™, this capability gives retailers the power to offer specific units of inventory available for sale in the most appropriate channel (online, store, same-day delivery, etc.) and then optimise how the order is fulfilled, all based on a variety of strategic planning and daily operational variables.

For example, a fashion retailer can now set a rule to delay offering inventory available for sale online that is selling well at full price in certain stores. Alternatively, slower moving styles or distressed units in stores can be actively directed to other channels to prevent markdowns later in the season. Retailers could also redirect fulfilment for their eCommerce channel to store locations that are projected to have excess labour capacity.

This solves a major obstacle in the implementation of omnichannel strategies today: having the right inventory identified for sale with a system that can intelligently direct orders to fulfilment sites that have the optimal mix of available inventory, labour capacity and delivery capabilities.

“Available to Commerce offers a game-changing capability for retailers as they can now differentiate between simple inventory visibility and a more thoughtful view of inventory availability,” said Brian Kinsella, vice president, order management, Manhattan Associates. “Through our Order Management application, retailers can gain a comprehensive view of their inventory across channels, determine how much of it should be offered across various delivery methods and channels and identify the best path to profitable fulfilment.”

Traditionally, inventory visibility systems can provide only a view of total inventory on hand and are unable to accommodate business rules or other factors to make specific inventory available for particular channels, delivery methods, or customer types. Available to Commerce takes into account all inventory transactions, synthesises them with configured business rules, and produces an effective availability picture of all inventory in real-time. Available to Commerce can ensure that profitability and ability to execute are considered before the fulfilment promise is made to the customer.

“There are many factors to consider in constructing the perfect omnichannel order: when you sell it, where you sell and to whom you sell it,” Kinsella continues. “The ability to match inventory to demand without bleeding one channel to feed another is an essential element in today’s retail environment.”

Speaking to the importance of Order Management in the execution of omnichannel strategies, Forrester Research Analysts Adam Silverman and Peter Sheldon estimate in their July 2014 report “The Forrester Wave™: Omnichannel Order Management, Q3 2014,” that omnichannel fulfilment initiatives can generate up to 30 percent of additional revenue for eBusiness teams. The report also named Manhattan Associates a leader in Omnichannel Order Management. To download a copy of the Forrester Wave, visit our information site.

Manhattan Associates’ Omnichannel solutions include Order Management, Store Inventory and Fulfilment and Omni-channel Customer Service applications. These solutions help retailers provide great omnichannel customer service, leverage inventory throughout their networks to maximise sales and execute profitable omni-channel processes within their stores.

Manhattan Associates will highlight its Omnichannel Sales and Fulfilment Platform during its European Exchange event series, which commences in London on 7th October before moving to Rotterdam on 8th October and Paris on 9th October.

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About Manhattan Associates

Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omnichannel marketplace. For more information, please visit

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