Chang Beer Maker’s Thirst for Growth Satisfied with Manhattan Supply Chain Commerce Solutions
BANGKOK and ATLANTA, 01 September, 2015
ThaiBev, one of Asia’s largest beverage producers and the company behind the world-famous Chang beer brand has completed a multi-site implementation of Manhattan Associates, Inc., (NASDAQ: MANH) Warehouse Management Solution (WMS) to support its global distribution operation. The project was successfully delivered by a joint team from Manhattan, ThaiBev’s distributor arm Thai Beverage Logistics, and Thailand’s Leading IT infrastructure and managed services partner T.C.C. Technology Co., Ltd. (TCCT). The Manhattan solution, hosted at TCCT’s carrier neutral Data Centre, has enabled ThaiBev to improve service levels for its trade customers around the world and it can now fulfil customer orders more profitably.
Manhattan’s solutions are enabling ThaiBev to deliver on its “2020 Vision” – a strategy underpinning its expansion ambitions and which encompasses 5 business imperatives: Growth, Diversity, Brand, Reach and Professionalism. Aligning with the “Reach” Imperative specifically, Manhattan’s technology has improved product availability, putting more of ThaiBev’s brands within “Reach” of more consumers in Thailand and across its international markets. The combination of world class software from Manhattan, hosting infrastructure from TCCT, and TCCT’s intimate knowledge of ThaiBev’s business requirements has enabled ThaiBev to standardise on its service capability and business approach locally and internationally.
Fully integrated with ThaiBev’s SAP ERP system and with the support of TCCT’s managed services team, the Manhattan WMS has delivered benefits on a number of fronts:
Improved stock visibility Reduced inventory coverage requirements across multiple categories by up to 30 per cent Improved inventory turns by up to 40 per cent Raised inventory accuracy levels to 99+ per cent driving significant productivity improvements in its distribution centres (DCs) Strengthened brand loyalty amongst consumers which in turn is driving revenue growth.
Kosit Suksingha, senior vice president at ThaiBev, commented, “In Thailand alone, Thai Beverage Logistics operates a supply network comprising three regional DCs and a series of provincial warehouses. With Manhattan’s WMS technology and with TCCT’s complementary hosting infrastructure, we have improved product availability for our trade customers and are now able to fulfil customer orders within 24 hours of receiving the order. This means consumers can enjoy their favourite beer, spirit or soft drink wherever they happen to be across the country any day of the week, 365 days of the year. Manhattan’s technology is driving top line sales growth in both our Thai business and our international operations whilst the supply chain process enhancements enabled by Manhattan’s solutions are improving our operating margins.”
Richard Wright, general manager at Manhattan Associates, Southeast Asia, commented, “It’s great to find ThaiBev’s beverage brands wherever I happen to be in the world, and I always feel a great sense of pride knowing the role Manhattan’s solutions have played in getting those products there. We’re delighted that ThaiBev is reaping the benefits of our solutions and we look forward to continuing our partnership with ThaiBev and TCCT for many years to come.”
ThaiBev was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to our founding shareholders and other investors. In addition to Chang beer, ThaiBev today owns, markets and distributes multiple drinks labels including the Mekhong and Sang Som Rum brands, Hankey Banister and Pinnwinie Royal Scotch Whisky and a range of soft drinks including EST Cola, Chang Water, and Oishi Greentea. The company’s Asian production and distribution operations span multiple geographies including Cambodia, China, Hong Kong, Malaysia, Singapore and Thailand. In Europe, ThaiBev produces malt Scotch whiskey, vodka, gin, and liqueurs through more than 20 distilleries in Scotland, France, Poland and Ireland. In 2006, ThaiBev listed on the Singapore Stock Exchange ("SGX") and subsequently expanded to the non-alcoholic beverage and food sectors to diversify its product portfolio, enhance logistics efficiency, and mitigate business risks. Today, ThaiBev is not only Thailand’s leading beverage producer, but also one of Asia’s largest beverage producers. The business consists of four segments: spirits, beer, non-alcoholic beverage, and food. For more information, please visit www.thaibev.com.
About TCC Technology (TCCT)
T.C.C. Technology Co., Ltd. (TCCT) is a member of TCC Group, one of the largest conglomerates in Thailand. TCCT is the first certified SAP Hosting and SAP Cloud Partner in Thailand and also Microsoft certified partner, offering the best-in-class cloud-based solutions and data centre services via its strong collaboration with various global partners. TCCT offers commercial managed hosting and infrastructure solutions designed to meet the increasing demands of organisations looking to outsource their information technology requirements. TCCT currently operates not only highly secured multiple world-class Enterprise Data Centers in downtown Bangkok and the city’s eastern suburbs, but also manages to cover Industrial and International Data Centers in Asia via its Asia Data Center Alliance (ADCA) network. For more information, please visit www.tcc-technology.com.
Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omni-channel marketplace.