Press Release

Gold City Steps Up Growth with Manhattan Associates’ WMS

BANGKOK and ATLANTA, 11 November, 2015

Manhattan Associates, Inc., (NASDAQ: MANH) today announced that footwear brand and manufacturer Gold City has selected the Manhattan SCALE™ product suite to support its continued market expansions. Thailand-based Gold City has its sights set on becoming the number one footwear company in Thailand and across the broader ASEAN (Association of Southeast Asia Nations) region, and sees dynamic and responsive supply chain and distribution capabilities as vital to this effort.

Gold City expects Manhattan SCALE will help it achieve its growth ambitions by quickening the pace and increasing capacity of its global fulfilment operation, improving margins via a flexible and streamlined supply chain and building brand loyalty through improved service levels.

In addition to made-to-stock items for the Thai market and made-to-order products for private labels and OEM exports, the company sells its footwear products in stores across Thailand, the wider Asia-Pacific region as well as in Europe and North America.

Gold City will deploy Manhattan SCALE initially at its Samutsakorn distribution centre (DC) near Bangkok, with the project being led by a joint team from Manhattan, Gold City and Manhattan’s Thai GeoPartner Logiciel Consulting and Development Co.

“The investment in our fulfilment operation is an indicator of our continued success around the globe, our ongoing commitment to enhance the customer experience, and our long-term growth ambitions,” commented Surasak Jinapun, CEO at Gold City. “We are pleased to work with Manhattan Associates, Asia-Pacific’s leading Warehouse Management Solutions vendor as recently declared by industry analyst firm ARC Advisory Group, as we seek to build on our track record of success well into the future.”

Richard Wright, general manager at Manhattan Associates, Southeast Asia, commented, “Our platform will create exceptional value, and contribute to Gold City’s goal of excelling in customer service and creating greater efficiencies across its inventory and order management processes. We look forward to enabling Gold City to deliver on its market growth ambitions.”

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About Gold City Footwear Co., Ltd

Founded in 2011 and headquartered in Bangkok, Logiciel is the only software company in Thailand specialising in the delivery of end-to-end solutions for distribution and supply chain management. Logiciel’s mission is to provide advanced, innovative and proven best-practice solutions to improve clients’ competitiveness and productivity by applying best practices, processes and the latest technologies. Its solutions incorporate technology from Manhattan Associates, a global leader in Supply Chain Commerce Solutions. For more information, please visit

About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omni-channel marketplace. 

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