Manhattan Associates Unifies Brand Experience for Country Road Group Customers
SYDNEY and ATLANTA, 10 April, 2017
Manhattan Associates, Inc. (NASDAQ: MANH) today announced that Country Road Group, one of Australia’s largest specialty fashion retailers, has completed a successful roll out of Manhattan’s Warehouse Management Solution (WMS). The technology deployment is a key component of a business transformation project designed to deliver a unified brand experience for customers across channels and to drive ongoing business growth.
Country Road Group’s business and sales channels have evolved in complexity and scope as the company has expanded its operating footprint. With over 700 stores and a growing online operation, the retailer had outgrown its outsourced logistics services model and recognised the critical need to take greater command of its supply chain. The company made the strategic decision to invest in a new distribution centre (DC) and chose Manhattan’s solution to orchestrate goods flows through the new DC.
Peter Fouskarinis, Head of Supply Chain Australasia, Country Road Group / David Jones, commented, “The Manhattan solution has enabled us to optimise our store replenishment and online order fulfilment processes, resulting in improved product availability and customer satisfaction.”
The Manhattan solution’s advanced fulfilment logic for wave management, constraint-based selection and real-time replenishment has been critical in helping Country Road Group to realise its omni-channel commerce goals. The system eliminates costly physical counts with auditor-approved cycle counting and stores can now provide same day fulfilment as a result of a new cross-docking approach.
Raghav Sibal, Manhattan Associates’ managing director for Australia and New Zealand, commented, “With our solutions, retailers can take ownership of their omnichannel operations and streamline their distribution processes. We’re confident our solutions will continue to unlock supply chain value for Country Road Group and support its commitment to strengthening customer relationships for many years to come.”
Country Road Group is one of Australia's largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands - Country Road, Mimco, Trenery, Witchery and Politix - be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell. Country Road Group is part of leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).
Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud and on-premise solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace.