Promotional Planning - Thought Leadership
Retailers today have inundated consumers with more incentives and promotions to buy their products.
This hyper-promotional activity results in a heavily overlapped series of promotions and makes it exceedingly difficult to predict the impact each single event had on demand. So, how can retailers untangle concurrent promotions to determine which ones actually increased demand?
Scott Fenwick, Inventory Optimisation Leader, and Jeff Beadle, Machine Learning Data Scientist, share their thoughts on how retailers can measure the demand impact of promotions.