Start a Multichannel Chain Reaction

Many retailers run a bricks-and-clicks model that appears, from the outside, to be smooth and seamless. But their fulfilment network and stores network exist as siloed elements, making order fulfilment unprofitable and inefficient. Bringing the store network into play helps create a more flexible, seamless fulfilment machine. Similar challenges face pure-play online retailers.

The goal is to delight the customer while also finding the most profitable, low-friction fulfilment route. So how do retailers start making orders more profitable while meeting and exceeding customer expectations and even adding personalised customer service?