Style over Substance: Bridging the Gap by Speeding Up the Supply Chain
As online shopping becomes the norm, patience with e-commerce is replaced with new demands and expectations around fulfilment. Three days is now too long to wait, only immediate satisfaction will do. But a disconnect exists between what consumers want and what retailers can give them.
To close this gap, retailers need to take those supply chains that were mostly designed to cater or high street shopping and get them fit for Omni-Channel success.
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