Technology and the Role of the Store Associate

Technology is transforming the in-store experience and with it the role of the store associate. They are personal shoppers, stock locators, enterprise sales people - there to assist the customer at each stage of their journey.

This report produced in partnership with Retail Week and Manhattan Associates and based on extensive interviews with a cross-section of retailers, seeks to demonstrate how the retailer-customer relationship is evolving and to analyse the role of technology within that.