Omnichannel Drugstore Medi-Market Group Optimises Warehouse Operations and Reduces Fulfilment Costs

By Manhattan Staff,
Omnichannel Drugstore Medi-Market Group Optimises Warehouse Operations and Reduces Fulfilment Costs

Founded in 2014, Medi-Market is considered a disruptor in the Belgian pharmaceutical and drugstore market with its aggressively low prices. In just five years, the company has quickly grown to 32 parapharmacies, 17 pharmacies and four beauty salons. In the meantime, the company has more than 85 selling points and has seen its ecommerce business significantly grown.

Medi-Market selected Manhattan’s cloud-based solution Manhattan SCALE™ to run its distribution operations in its 15,000-square-metre Belgian distribution centre in Nivelles. The solution enables Medi-Market to improve warehouse productivity and decrease labour costs, giving it the ability to focus on expanding its market reach while substantially increasing pharmaceutical affordability.

The picking methodologies will expedite retail replenishment and online order fulfilment, and its optimised put-away and replenishment of picking locations will streamline key warehouse operations. SCALE’s advanced inventory management tools will also provide Medi-Market with real-time stock visibility and accuracy.

Peter Bos, CIO and supply chain director at Medi-Market Group: “Manhattan Active SCALE is an enabling technology for our future growth plans in our stores and online. To support this steep growth curve, we chose Manhattan’s WMS technology to give us maximum flexibility and scalability so that we can go even further in providing affordable medical care to all.”

Pieter Van den Broecke, managing director for Benelux and Germany at Manhattan Associates: “One of the fastest growing drugstore retailers in Europe, Medi-Market is investing in innovative solutions which will help it accelerate its growth in Belgium as well as in nearby countries. The easy-to-implement, cloud-based solution minimises the use of Medi-Market’s IT resources and provides it with faster implementation and quicker ROI. We are pleased to see Manhattan SCALE being used to deliver optimal customer service.”


Medi-Market Group is a Belgian retail group founded by Yvan Verougstraete in 2014. The group is active in the pharmaceutical and in the parapharmaceutical sector, offering close to 30,000 references in a.o. dermo cosmetics, skin- and haircare, food supplements, natural drugs and childcare. Medi-Market Group succeeded in transforming the market with low prices combined with a vast assortment and professional advice. Around 12,000 customers visit the shops every day, generating a turnover of more than 80 million euros in 2018. The group currently has more than 450 employees. Medi-Market Group continues its mission outside of the borders of Belgium with the acquisition of the parapharmacy chain Parashop Italia.  

Deliver On Your Promise to Customers