Three Reasons Why Clienteling Isn't a Luxury Anymore
From micromarketing to product recommendations to easy cross-channel returns, any retailer can benefit from leveraging customer insight to personalise shopping experiences via clienteling.
While a mainstay of luxury retail, the economics of clienteling have shifted in favor of the majority. And now, clienteling is set to make its mark on a wide array of merchandise categories and retail profiles.
- Dispels three clienteling myths around personalisation, customer demand and cost
- Presents use cases from different retail profiles to inspire you in your own business
- Provides a framework to translate website and mobile app personalisation to the store experience
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