Research Report

2016 POS Customer Engagement Survey

2016 POS Customer Engagement Survey

The digital world is infiltrating brick and mortar stores as consumers have the ability to shop where, when and how they want – using a device they carry in their pocket or purse. 

The rapid rise in the use of Internet-connected, shopping-enabled smartphones – now at 77.4% penetration – has completely changed the face of retail. 

Read the 17th Annual POS/Customer Engagement Survey by Boston Retail Partners to find out the top priorities for retailers in 2016 as they foray into supporting the new retail environment.

Deliver On Your Promise to Customers