2016 POS Customer Engagement Survey

The digital world is infiltrating brick and mortar stores as consumers have the ability to shop where, when and how they want – using a device they carry in their pocket or purse. 

The rapid rise in the use of Internet-connected, shopping-enabled smartphones – now at 77.4% penetration – has completely changed the face of retail. 

Read the 17th Annual POS/Customer Engagement Survey by Boston Retail Partners to find out the top priorities for retailers in 2016 as they foray into supporting the new retail environment.