2016 POS Customer Engagement Survey
The digital world is infiltrating brick and mortar stores as consumers have the ability to shop where, when and how they want – using a device they carry in their pocket or purse.
The rapid rise in the use of Internet-connected, shopping-enabled smartphones – now at 77.4% penetration – has completely changed the face of retail.
Read the 17th Annual POS/Customer Engagement Survey by Boston Retail Partners to find out the top priorities for retailers in 2016 as they foray into supporting the new retail environment.
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