Press Release

Manhattan Associates Powers Happigo’s Multi-channel Retail Business

SHANGHAI and ATLANTA, November 19, 2012

Global supply chain optimisation provider, Manhattan Associates, Inc. (NASDAQ: MANH), today announced that Happigo, China’s leading multimedia retailer specialising in televised home shopping, has chosen Manhattan Associates’ Warehouse Management Solution (WMS) to optimise its warehouse operations and achieve a more efficient supply chain management to pave the way for its business expansion.

Happigo is taking advantage of a consumer environment in China characterised by increased spending and a growing demand for convenience shopping. It promotes products via various media channels including TV, Internet, print and online catalogues, mobile devices and telephone.

Tang Liang, executive vice president of Happigo, explained, “To effectively meet the expected growth in demand for the products we’re selling, and because we’re operating across an increasing number of channels, we realised we would need a highly intelligent supply chain system that would be capable of processing significantly higher volume throughputs and supporting our increasingly complex warehousing operations. After a competitive selection process, we chose Manhattan for its best-in-class WMS technology and because of its rich experience and excellent reputation working with the world’s leading retailers.”

Manhattan’s solution will be deployed in Happigo’s two largest warehouses that have a combined storage area of 260,000 square feet. After three months of in-depth discussion and analysis, Manhattan Associates worked closely with Happigo to design a system configuration that would perfectly meet Happigo’s business needs. The Manhattan Associates professional services team will lead the implementation and run a comprehensive training programme for Happigo’s system users. The deployment is expected to be completed in the spring of 2013.

Tang Liang continued, “The deployment will enable us to boost efficiency within our warehousing operations by improving inventory and order fulfilment accuracy. Once the project is completed, we will have automated the entire picking, packing and shipping process.”

The new system will enable Happigo to manage its multi-channel distribution needs and help it respond quickly to shifting demand. It will help match inventory levels to changing order patterns as well as improve order discrepancy handling should customers change their minds about orders placed. Ultimately, all improvements made will speed up order delivery and bring an enhanced purchase experience that will strengthen customer loyalty.

“We are highly impressed with Manhattan’s solution. Its flexible nature and constant evolution as a supply chain technology platform will help us deliver on our long-term development goals,” added Tang Liang. “This investment underlines our commitment to provide customers with a highly positive and consistent buying experience.”

“Our retail customers are always looking to operate more effectively across a wider number of channels and Manhattan Associates is well positioned to help them fulfil their multi-channel business objectives,” commented Jeff Baum, senior vice president, Asia Pacific at Manhattan Associates. “As Happigo’s business continues to grow, it is essential to keep up with customer demand and maximise service levels. With our solution, the company can be confident it will be able to do so. We are delighted to be supporting Happigo’s supply chain enhancement project and look forward to a long and fruitful business partnership.”

About Happigo

Happigo Home Shopping Co., Ltd., is a modern media company using multi-media (television, Internet, catalogue, telephone and mobile devices) to create a selling platform, and is dedicated to developing the new generation market of home shopping in China. Happigo started broadcasting in March 2006, and was founded by Hunan Broadcasting System. Happigo is the first live TV Home Shopping Company in Mainland China. Since the very beginning, Happigo has been the first TV channel that produces 12 hours' continual specialised live home shopping programmes.

About Manhattan Associates, Inc.

Manhattan Associates continues to deliver on its 22-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimisation core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE® a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organisations optimise their supply chains from planning through execution; Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft .NET technology; and Manhattan Carrier™ , a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit

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