Press Release

David's Bridal Delivers for the Big Day with Manhattan Omnichannel Solutions

Consolidating order and inventory data across channels ensures timely order fulfillment

ATLANTA, September 24, 2013

Supply Chain Commerce solutions provider Manhattan Associates, Inc. (NASDAQ: MANH) today announced that David’s Bridal, North America’s leading bridal apparel and accessory retailer, is using omnichannel solutions from Manhattan Associates to continue to delight its customers through on-time and accurate delivery of customer orders from across its network. The company is using Manhattan’s Order Management to orchestrate both customer and store replenishment orders to ensure reliable fulfillment. In addition, the software is used to pool and govern availability of inventory across its eCommerce and store distribution network to allow the retailer’s entire supply chain to service each customer’s needs. 

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“Our business is founded on offering brides the widest variety of products always delivered on time for her big day, no matter how she chooses to shop with us: online, in our stores, or by phone. It’s critical that we have one system we can rely on to provide inventory availability and manage orders across our network,” said Caryn Furtaw, chief information officer, David’s Bridal. “With Manhattan’s solutions, we have a foundation on which we can continue to build out our omnichannel initiatives.”

As a market leader in an industry where flexible and reliable fulfillment is paramount, David’s Bridal uses Manhattan’s Order Management solutions as the hub of supply and demand across its network. This has allowed the retailer to move beyond visibility and instead use inventory availability information across all of its channels –allowing eCommerce, store and call center operations to work from a single view of the network. This, in turn, results in David’s Bridal being able to match available inventory across the network to an individual customer’s need.

"We are proud to be a long-standing partner with David's Bridal as they further enhance the customer focus that has been the hallmark of their success,” said Eddie Capel, president and chief executive officer, Manhattan Associates. “Like so many of our omnichannel customers, we've worked together to deliver successful projects to increase sales and improve service."

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About David's Bridal

With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, please visit

About Manhattan Associates, Inc.

Manhattan Associates, Inc. brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omnichannel marketplace. For more information, please visit

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