Press Release

Global Supply Chain Council Names Manhattan Associates ‘Best IT Supply Chain Solution Provider in Asia’

- Successful deployment of Manhattan Supply Chain Commerce Solutions by Trendy International Group secures award win for third time in a row -

SHANGHAI and ATLANTA, March 06, 2015

Supply Chain Commerce Solutions provider Manhattan Associates, Inc. (NASDAQ: MANH) has been named ‘Best IT Supply Chain Solution Provider in Asia’ by a panel of independent experts from the Global Supply Chain Council. Manhattan becomes the winner of this prestigious accolade for the third consecutive year, having collected 54 per cent of the votes based on a successful deployment of its Supply Chain Commerce Solutions at Trendy International Group, one of China’s leading fashion retailers. The deployment of Manhattan’s technology played a key role in enabling Trendy’s omnichannel business transformation and supporting the company’s international expansion.

Against a backdrop of intensifying competition in global retailing and accelerating popularity of e-commerce in China, Trendy International Group has been swift to adopt an omnichannel approach to its international retail operations. The Chinese retailer chose Manhattan’s Supply Chain Commerce solutions to streamline processes in multiple distribution centres and cultivate customer loyalty through offering a speedy and flexible delivery capability across Asia-Pacific. Since the implementation last year, Trendy International Group has enjoyed significant growth within its online division and improved customer service levels.

“The Manhattan solutions are helping us to effectively manage the immense supply chain complexity associated with running our multi-brand, multi-channel and multi-national retail operation,” said Kevin Chen, logistics director at Trendy International Group. “It ensures our products are readily available to customers here in China and across other Asian markets – no matter how our customers choose to shop with us - in our own stores, franchised stores or online. The solutions have delivered improved visibility of both inventory and data across our operations and provided a greater level of flexibility in how we fulfil customer orders.”

Steve Smith, senior vice president, International Operations at Manhattan Associates, commented, “We are once again delighted to win this esteemed industry award. It’s a testimony to our commitment to deliver innovative Supply Chain Commerce Solutions that help our customers stay competitive. This recognition will help cement our position as the Supply Chain Commerce Solutions provider of choice to companies in retail, fashion, food, life sciences, electronics and other industry verticals throughout Asia.”

Each year, the CHaINA awards recognise innovation, excellence and success in supply chain management, procurement and logistics by identifying and rewarding outstanding performance among leading manufacturers, retailers, 3PLs, IT solution providers and key practitioners across the whole of Asia. A panel of judges consisting of leading supply chain executives draws up a shortlist of companies for each award category based on the successes that nominated businesses are able to demonstrate throughout their Asian operations before an online voting poll decides the ultimate winners. The awards ceremony, hosted by the Global Supply Chain Council, was held at Glo London, Shanghai in December 2014 and was attended by more than two hundred senior managers and industry experts from across Asia.

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About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omnichannel marketplace. For more information, please visit

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