Manhattan Associates and Twilio Partner to Modernise Customer Engagement
NEW YORK, January 12, 2020
Manhattan Associates Inc. (NASDAQ: MANH) today announced a partnership with Twilio (NYSE: TWLO) to deliver more personalised shopping experiences for retailers. Through this partnership, the companies provide a single unified communications solution that retailers can use to engage customers across diverse geographies and multiple communication channels.
In the current environment, consumers not only demand the ability to buy or receive products anywhere at any time but also want complete flexibility in how they communicate and engage with retailers. As the premier unified commerce platform, Manhattan Active® Omni is purpose-built for retailers who want to intelligently engage customers throughout the buying journey. Twilio, the leading cloud communications platform, has democratised communications channels to make it simple for companies to dialogue with customers whenever and however.
Today, Manhattan Active Omni supports robust engagement between store associates and customers for personalised communication, appointment scheduling and tracking, personalised Lookbook sharing and product recommendations. Leveraging Twilio’s platform, Manhattan Active Omni now offers a standardised approach to support customer-preferred communication using text or email communication modes with opt-in and opt-out controls.
“The store is no longer just a place to shop, but one critical service venue within the brand that influences other service venues. Stores must be able to communicate with customers on the terms a customer prefers. And the communication needs to be targeted and relevant. This is no longer optional,” said Kevin Swanwick, Manhattan’s senior director of Retail Solutions.
“Manhattan Active Omni has the potential to reinvent how companies engage with their customers,” said Ross Eberhart, VP, Industry ISVs at Twilio. “As a result of our partnership, retailers will be able to better listen to their customers, communicate with them via their preferred channels and act on the insights they’ve gathered through this interaction.”
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratised communications channels like voice, text, chat, video and email by virtualising the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organisations — to reinvent how companies engage with their customers.
Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfilment centre, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com/en-sg.