Event

Luxury Interactive 2017

Convene Conference Center, New York, NY, October 16, 2017

Luxury Interactive 2017

Manhattan Associates will be participating in Luxury Interactive 2017. Senior Vice President, Jeff Cashman will emcee the session on Luxury Omni Business strategies during the afternoon of October 17th. If you are interested in attending, please use our 25% off discount code: LUX17MANH. To request a meeting during the show please contact Maggie Williams Dryden at mdryden@manh.com.

A/B Critical: Taking Tests To Results
Jessica Rotnicki , SVP, eCommerce, Estee Lauder Companies
Matthew Burton, Director, Digital Strategy & Experience, EQUINOX
Noah Goldberg, VP,  eCommerce & Digital Marketing, Psycho Bunny
 
Moderator: Jeff Cashman, SVP, Business Development, Manhattan Associates
 
 A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:

  • Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey
  • Playing with variations based on traffic your site receives
  • Running the tests for a week and analyzing different traffic patterns, and ensuring bounce rates are low
  • Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends

Deliver On Your Promise to Customers