Forever Direct EU BV Activates Manhattan Supply Chain Platform to Support EMEA Distribution Operation
NIEUWEGEIN and ATLANTA, May 02, 2012
Manhattan Associates, Inc. (NASDAQ: MANH) has announced that Forever Direct EU BV, the European distribution center for global health & beauty products company Forever Living Products, is to activate the Manhattan Supply Chain Process Platform to support its logistics operations across the Europe, Middle East and African (EMEA) region.
Forever Direct EU BV will leverage the Supply Chain Process Platform with Manhattan’s Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions - key components of the Manhattan SCOPE® supply chain solutions portfolio. The solutions will be implemented at Forever Direct EU BV’s new European Distribution Center (EDC) in Roosendaal, the Netherlands. Once the new EDC is fully operational, Manhattan’s WMS and SCI solutions will fulfil orders for approximately 500,000 independent distributors located in 90 countries across the EMEA region.
Corné Mathijssen, operations manager at Forever Direct EU BV, commented, “With Manhattan Associates, we have definitely found a global supply chain systems partner that will be able to support our current needs as well as grow with us as our business needs evolve. There was a very high functional fit between our supply chain requirements and the standard software functionality that resides within the Manhattan WMS application. The solution is functionally very rich, highly configurable, and will for certain support our two primary distribution models: fulfilling bulk replenishment activities for DCs within the EMEA region and satisfying our requirements for package-based or single orders for all the independent distributors we serve across the European region. Furthermore, Manhattan’s WMS supports us in our manufacturing operations, providing value added services such as country-specific labelling.”
The company’s original distribution model involved goods being despatched to distributors either directly from Forever Living Products’ US-based factories or from a number of distribution facilities situated in the EMEA region. Forever Direct EU BV took its first step to optimise its regional supply chain operations several years ago by centralizing logistics at a single, third-party operated distribution center in the Netherlands, before commencing work late last year to build its own EDC in Roosendaal, The Netherlands. The EDC will be fully operational early 2013.
In the coming months, Forever Direct EU BV will implement a completely new IT systems infrastructure at its new 183,000 square foot facility. In addition to Manhattan’s solutions, the company will also implement a number of other complementary technologies at the EDC including Warehouse Control (WCS), Enterprise Resource Planning (ERP) and Duty Management (DMS) systems. About half of the EDC will be dedicated to logistical activities associated with storage and replenishment activities, whilst the other half will focus on order fulfilment. All logistical operations within the EDC will be driven by the Manhattan WMS with orders being routed to loading areas using a variety of techniques and with support from a semi-automated pick by light operation and an automated conveyor/sorter application. Manhattan’s SCI solution will be used to monitor and optimize Forever Direct EU BV’s supply chain performance.
With the Warehouse Management System set to become such a critical part of Forever Direct EU BV’s supply chain operations, the company conducted a thorough selection process in collaboration with European logistics consultancy company Groenewout. Looking for a supply chain systems partner for the upcoming decade, the selection exercise not only focussed on the features and functionality of the Warehouse Management solutions presented, but also on attributes of the prospective vendor companies - such as strength of existing references, cultural fit, financial health, global presence and global support capabilities.
Martin Zegers, managing director at Forever Direct EU BV, added, “The cultural fit with Manhattan Associates is very good. We are a family company and for us doing business is based on trust and personal relationships. Integrity, honesty, professionalism and sincerity are core values for our company and we have found these same attributes in all of the people we have met at Manhattan Associates. In addition, we are both American-based companies with an extensive global footprint but we have a strong local focus in the markets we serve also.”
The Manhattan WMS is scheduled to go-live at the end of this year. The implementation in Roosendaal is the first stage of a broader global corporate initiative to improve supply chain visibility and performance worldwide. Extending new solutions on a global basis is a serious consideration of the company to support its continuing growth. “Forever Direct EU BV is building one of the most impressive DCs in the Netherlands and it is a privilege for Manhattan to be involved in this supply chain transformation project,” says Pieter Van den Broecke, managing director, Central Europe, at Manhattan Associates. “We look forward to a very successful partnership in the Netherlands and in other parts of the world also.”
About Forever Living Products
Founded in 1978, Forever Living Products is today a 3 billion dollar company with a presence in over 150 countries around the world. Its aloe vera based health and beauty products are sold directly through home channels via millions of independent distributors worldwide. For more information, please visit www.foreverliving.com.
Founded in 1966, Groenewout provides professional consulting services in the fields of logistics and supply chain management. Its core competences lie in helping companies optimise their supply chains and in the detailed design of manufacturing, distribution and fulfilment centres. For more information, please visit www.groenewout.com.
Manhattan Associates continues to deliver on its 22-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimize their supply chains from planning through execution; and Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft .NET technology. For more information, please visit www.manh.com.