Open for Commerce: Putting Stores at Center of Omnichannel Retail Experience
NEW YORK, January 13, 2014
At the 2014 National Retail Federation (NRF) Annual Conference, Manhattan Associates (NASDAQ: MANH) will demonstrate, in Booth # 3621, how to put the store at the center of the omnichannel retail experience.
With the future of the brick-and-mortar store as a widely-debated topic, retailers are looking to find innovative, yet proven, ways to extend the value of their store networks. Manhattan Associates will showcase an end-to-end set of capabilities for executing on the promise of omnichannel, using the store as a focal point. Through a live, walk-through demo in the booth, attendees will see firsthand how an enterprise-wide approach to omnichannel is uniquely suited to the store environment, allowing for faster time to market and greater flexibility to innovate.
“Omni-channel represents a fundamental shift in the way retailers go to market. The ability to bring the entire network’s inventory into every potential selling opportunity results in a notably higher sales conversion rate, both online and in the store,” said Brian Kinsella, vice president of order management, Manhattan Associates. “We’ve proven this value in the online channel with several leading retailers over the last several years, and today we show how the same fundamental principle can drive brick-and-mortar sales. We also demonstrate how integral true omnichannel customer service is in the new normal of ‘sell anywhere, fulfill from anywhere.’”
The live, in-booth demo will walk attendees through a realistic omnichannel shopping scenario highlighting these capabilities:
- In-store clienteling, order capture and store checkout—with a single credit card swipe.
Manhattan will demonstrate how store associates can engage customers on the selling floor with a complete suite of selling tools on a mobile device. By combining “save-the-sale” and “endless aisle” transactions seamlessly with the clienteling and store checkout process—retailers are able to blur the lines between selling products online and in-store.
- Store and online transactions available to customer service personnel enterprise-wide.
Manhattan Associates’ Enterprise Order Management, which uses advanced business rules to manage the flow of orders and products across channels, provides a single view of all customer transactions to customer service representatives (CSR) at any touch point. This enables CSRs —whether on the phone or in-store—to service customer inquiries from any channel.
- Easy-to-use ship from store, pickup in-store and store inventory management—entirely on a mobile device.
Manhattan Associates’ Store Inventory & Fulfillment solution allows fully mobile omnichannel execution capabilities in the store, so that store associates can maximize the time they spend with in-store customers. Purpose built for today’s store workforce, Store Inventory & Fulfillment is the industry’s most advanced, yet most user-friendly solution for enabling omnichannel execution in the store.
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omnichannel marketplace. For more information, please visit www.manh.com.