Starmount Integrates Mobile Selling into Manhattan Associates’ Omnichannel Commerce Platform
NEW YORK, January 13, 2014
Today, at the 2014 National Retail Federation (NRF) Annual Conference, Booth #3621, Manhattan Associates (NASDAQ: MANH) announced that Starmount Engage™, Starmount’s Mobile Selling Assistant and Starmount Connect™ have out-of-the-box integration into Manhattan’s Omnichannel Commerce Platform. This combination provides a complete end-to-end solution from store selling through store fulfillment, with enterprise order and inventory management in between.
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Starmount’s integration with Manhattan’s proven Enterprise Order Management, Omnichannel Customer Service and Store Inventory & Fulfillment solutions will give store associates access to enterprise-wide inventory and rich customer data from their mobile devices. Store associates can use the information to locate and sell merchandise in the store, make recommendations for additional products based on history and preferences, place an order for products sourced anywhere in the retailer’s organization, and arrange delivery to the consumer’s home with one single-swipe transaction. Additionally, retail associates in the call center and in the store now have a true omnichannel view of all customer transactions, regardless of where they occurred.
“Integrating mobile selling in the store with enterprise-wide inventory availability and rich customer information is a powerful combination and a way to extend the value of the store,” said Brian Kinsella, vice president of order management. “Historically retailers have had to choose between a feature-rich clienteling and selling application or an omnichannel solution for saving sales. Now retailers can have both the feature richness their store associates need in a selling application and the ability to sell against network inventory provided by the omnichannel platform. Additionally, the omnichannel customer service and mobile-based store fulfillment provide end-to-end coverage for today’s complex omnichannel fulfillment and settlement requirements.”
“Manhattan’s open API and web services made the integration easy,” said Jerry Rightmer, chief product and strategy officer, Starmount. By combining “save-the-sale” and “endless aisle” transactions seamlessly with the clienteling and store checkout process, retailers are now able to blur the lines between selling products online and in-store. “We are excited to be part of the industry’s most comprehensive end-to-end omnichannel solution for retail.”
Starmount software solutions bring the richness of the Web and the power of mobile into the store, where retailers can create more personalized, relevant and dynamic interactions with customers. From mobile selling and cross-channel engagement platforms to digital signage, our retail solutions transform the store environment into a more connected, engaging shopping experience. Headquartered in Austin, Texas, Starmount works with a diverse client base of leading retailers around the world. For more information, please visit www.starmount.com.
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top-line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omnichannel marketplace. For more information, please visit www.manh.com.