Trendy International Group Powers Omnichannel Growth with Manhattan Associates
SHANGHAI and ATLANTA, November 03, 2014
Manhattan Associates, Inc. (NASDAQ: MANH) today announced that Trendy International Group, one of China’s leading fashion retailers, is implementing Manhattan’s Warehouse Management solution at its distribution centers (DCs) in mainland China. Deployed at Trendy International Group’s ecommerce DC (located in Guangzhou) since March 2014, the Manhattan technology has enabled significant growth within the business’s online division over the year.
The next phase of the project involves the deployment of the Manhattan technology at the company’s Shunde and Tianjin DCs. Once live at these facilities, Trendy International Group will be able to offer improved service levels to its store and franchise operations throughout Greater China and the rest of Asia, in turn helping drive brand loyalty and revenue.
Kevin Chen, logistics director at Trendy International Group, commented, “Manhattan’s solutions will help our Logistics team manage the growing supply chain complexity associated with running our multi-brand, multi-channel and increasingly international retail operations. The solutions will help ensure our brands’ products continue to be readily available to customers here in China and across our other Asian markets no matter how our customers choose to shop with us – in store and online.”
The Manhattan solution will enable new supply chain processes, deliver improved visibility of both inventory and data across the retailer’s supply chain operations and provide a greater level of flexibility in how Trendy International Group fulfils customer orders.
Yufeng Lu, managing director, Greater China at Manhattan Associates, said, “Manhattan provides the expertise and technology to help clients deliver on their brand promise. We’re delighted to see our Supply Chain Commerce Solutions already benefitting Trendy in a number of ways including the enablement of growth within its ecommerce division. We’re confident that Trendy can continue relying on our solutions as an enabler for omnichannel business growth for many years to come.”
Headquartered in Guangzhou, China, Trendy International Group has built an unparalleled reputation as a distributor and retailer of fashion clothing and accessories for women (Ochirly, Coven Garden and Five Plus brands), men (Trendiano) and children (Ochirly Kids). In 2012, Trendy International Group acquired global fashion business The Sixty Group comprising brands such as ‘Miss Sixty’, ‘Killah’ and ‘Energie’. With the additional sales outlets acquired, the acquisition provided the group with a significantly expanded selling footprint across Asia-Pacific. With more than 2,000 stores, L Capital (the investment arm of LVMH) took an investment stake in Trendy International Group to help the company build on its fashion leadership position in the domestic market, regionally and globally.
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce solutions that drive top-line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omnichannel marketplace. For more information, please visit www.manh.com.