Bleckmann Targets Omnichannel Opportunity in Fashion Retail with Manhattan Associates
NIEUWEGEIN and ATLANTA , April 29, 2015
Bleckmann, a European market leader in delivering innovative supply chain solutions to the fashion and lifestyle industry, has extended its partnership with Manhattan Associates, Inc. (NASDAQ: MANH) as it seeks to capitalize on the opportunities in the omnichannel fashion industry which in Europe alone is expected to be worth more than €450Bn by 2018.
Steven Rymenans, Strategy Director at Bleckmann, said, “We’re in the midst of a commerce revolution driven by demanding consumers who expect every aspect of their shopping experience to be positive and seamless. It’s no longer just about the quality of the product and look and feel of the front-end store or website. Today it’s about how a brand delivers on its promise, the speed at which it can get goods into the hands of customers, and doing so wherever and whenever the customer wants. The supply chain, and how inventory is managed across the supply network, is a strategic weapon for apparel brands and retailers alike. Getting the back-end optimized to meet the demands of the front-end is the core of a successful omnichannel strategy and is where, with the support of Manhattan’s Supply Chain Commerce Solutions, Bleckmann will increasingly focus as it enables customers to drive revenue and margin enhancement in their own businesses.”
Bleckmann already serves 1,150 customers - including many of the world’s leading retailers - across 28 countries globally and via 22 distributions centers spread across the Netherlands, Belgium and the UK. The company operates via two operational divisions: Transport (inbound & outbound) and Logistics (warehousing & value added services), shipping 72,000 packages every day, 720,000 ecommerce orders every month and handling €300 million worth of apparel merchandise annually. With Manhattan’s solutions, Bleckmann expects to add exceptional value to its customers’ businesses as well as support its own future growth.
Pieter Van den Broecke, managing director Central Europe, at Manhattan Associates, commented, “Bleckmann was one of Manhattan’s first customers in Europe at the turn of the millennium and remains one of the region’s most innovative, fashion-focused, Supply Chain Solution providers. Our 15 year relationship with Bleckmann is testament to the many strengths we share including a world-class customer base and global omnichannel fulfilment expertise. We’re honored to partner with Bleckmann as it embarks on the next phase of its growth.”
Bleckmann is a European market leader in Global Supply Chain Solutions (SCM) and services. Complemented by a presence in Asia, the company serves blue chip clients across the world, especially in the Fashion and Lifestyle sector. Bleckmann has specialized in hanging and boxed distribution and logistics services since 1862. Headquartered in Oldenzaal, the Netherlands and Kruishoutem in Belgium, the company offers specialist supply chain services for the fashion and lifestyle industry. For more information, please visit www.bleckmann.com/en/Home.
Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.co.uk.