Manhattan Associates to Power PetSmart’s Aggressive Omnichannel Strategy with Enterprise Order Management System
ATLANTA, July 07, 2016
Manhattan Associates, Inc. (NASDAQ: MANH) today announced that PetSmart has selected its Enterprise Order Management Solution (OMS) to enable PetSmart to deliver industry-leading, omnichannel shopping and engagement with enhanced fulfillment capabilities in support of PetSmart.com and its additional ecommerce platforms, such as Pet360.com and PetFoodDirect.com.
PetSmart is the largest specialty pet retailer in North America, with more than 53,000 associates and more than 1,450 pet stores in the United States, Canada and Puerto Rico. The company’s digital presence and omni strategy has become a key focus as it looks to better serve its customers and adapt to new shopping behaviors. The selection of Manhattan’s OMS is part of a large strategic initiative by PetSmart to significantly enhance PetSmart’s omni and digital capabilities, and to enhance the company’s additional ecommerce businesses. Manhattan’s OMS is due to be implemented in the fall of this year.
As a result of the implementation, Manhattan Associates will ensure PetSmart has a comprehensive, full-picture view of product inventory in ecommerce-dedicated warehouses, distribution centers and at the local store level. This allows PetSmart to get product packages to online shoppers when and how they want them, enabling new features, such as subscription and customized home delivery services.
“Our pet parents are passionate about the well-being of their pets and we want to be the trusted partner to pet parents everywhere by offering a range of ways to shop and engage with us how, when and where they wish – online, via phone, mobile and brick and mortar,” said Daphne Smith, senior vice president, digital, PetSmart. “As we deliver on our omni strategy, our product fulfillment capabilities are crucial, and Manhattan’s OMS is helping us with enhanced visibility of our product inventory so that we can deliver our product shipments most efficiently and effectively to our customers.”
Manhattan’s Enterprise OMS solution intelligently sources product inventory detail across a retailer’s network of distribution centers, suppliers and stores, making product available to sell through any channel. The solution also provides a single view of inventory and customer transactions across the retail enterprise, enabling every channel to work together to create a seamless customer experience.
“Digitalization of core processes has become a must-have for every retailer and PetSmart’s aggressive shift has been underscored by the selection of Manhattan’s OMS product,” said Jeff Cashman, senior vice president, business development, Manhattan Associates. “We’re looking forward to helping PetSmart achieve its omnichannel goals in order to continue to be the go-to-brand for pet owners.”
Recently presented with Manhattan’s 2016 Shipper of the Year Award, PetSmart and Manhattan have enjoyed a strong relationship, working together to drive supply chain efficiency and benefits for the past 16 years.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people's lives—we live it.
Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfillment center, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omnichannel marketplace.