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Capitalizing on Omnichannel Customer Engagement

Customers don’t see channels – nor do they care about channels. They only see their experiences.

As omnichannel initiatives become the norm for both retailers operating physical stores, and e-commerce companies working towards opening physical locations, how are merchants adapting to deliver a consistent and positive shopping experience – across all channels – that fulfills the omnichannel customer promise?

Here’s a recent discussion at Future Stores, featuring representatives from Manhattan, Sur la Table, and The Vitamin Shoppe, to give you some answers.

Deliver On Your Promise to Customers