Capitalizing on Omnichannel Customer Engagement
Customers don’t see channels – nor do they care about channels. They only see their experiences.
As omnichannel initiatives become the norm for both retailers operating physical stores, and e-commerce companies working towards opening physical locations, how are merchants adapting to deliver a consistent and positive shopping experience – across all channels – that fulfills the omnichannel customer promise?
Here’s a recent discussion at Future Stores, featuring representatives from Manhattan, Sur la Table, and The Vitamin Shoppe, to give you some answers.