Empowering the Enterprise Store Associate

The role of the store associate is evolving, now including an unprecedented level of digital interactions. Now retailers are asking, “How do we leverage the store associate to: personally connect with our customers, adapt to fulfillment roles, and ease the transition from online to in-person purchasing?” The answer: ensure your associates have the right tools to engage with the connected consumer.

Let’s define the role of the store associate, as we transition to an increasingly-connected omnichannel experience with insights from Manhattan's Senior Director of Retail Solutions, Kevin Swanwick.