Video

The Next Generation Store Experience: The Secret Is Customer Engagement

 

Decreasing store foot traffic: what was once a trend is now the now reality. E-commerce sales have been growing every year, and 2016 was the year the trend started having a bigger impact on brick and mortar stores. Factor in strategic moves by Amazon, like Amazon Go, and retailers are looking at all aspects of their in-store operations and using technology to enable their store associates to create personalized experiences for customer engagement.

Moderated by Manhattan Associates Senior Director Kevin Swanwick, watch executives from Verizon, Dick's Sporting Goods, and Tory Burch discuss approaches they are using and the next-gen technologies that enable modern, end-to-end store experiences at Future Stores 2017 in Seattle, WA.

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