Promotional Planning: Untangle overlapping promotions for more accurate forecasting
If you are like most retailers today, determining which promotions drive demand is complicated. You’ve got dozens of overlapping promotions, millions of SKUs, and seemingly incalculable demand observations. There is simply too much information and guesswork, and not enough clarity.
So how do you make sense of the chaos?
What you need is a way to harness your data using advanced data science and machine learning.