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Demand Chain Optimization: Pitfalls and Key Principles

Creating efficiency in the demand chain requires a combination of art and science.

Managing the demand chain, from manufacturers through wholesalers, distributors and retailers and onto consumers, is a daunting task.

The numbers of Stock Keeping Units, outlets, supply sources, seasons and product characteristics are huge, and the degree of complexity in the supply chain is challenging. Creating efficiency in the demand chain requires a combination of art and science.

Deliver On Your Promise to Customers