Omnichannel Shoppers' Expectations and Retailers' Responsibilities
With 95 percent of U.S. consumers frequently or occasionally shopping retailers’ websites and stores, the path to purchase is rarely direct.
This research supplement takes a closer look at the modern consumer’s shopping behavior and the experiences that influences the consumer’s moment of truth.
Read this supplement to find out how retailers are influencing those experiences and how well-managed consumer touch points — in every channel — create veritable control levers that can positively affect the outcome for shoppers and stores.
What you'll learn from this report:
- How many consumers said they still value or highly value asking a sales associate for product recommendations
- The number of consumers shopping in a physical store who expect the sales associate to demonstrate expertise on the products offered in-store
- The role of enterprise visibility on consumer retail expectations
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