TMS, a Critical Application for Omnichannel Commerce

Achieving omnichannel success is dependent upon having a sound distribution and logistics infrastructure in place, yet the importance of a good transportation management system (TMS) is surprisingly often misunderstood.

But retailers need to do more than increase traffic; they need to ensure the effort they’re putting into consumer-facing technologies is mirrored in cross-channel fulfillment execution that is both seamless and profitable—from the manufacturer all the way to the store shelf.