Order Lifecycle Management

Manhattan Associates’ Order Lifecycle Management suite contains proven, best-in-class multi channel software to allow retailers and consumer goods manufacturers with retail/direct operations to institute and manage cross-channel, multi channel, and even omni channel retailing practices.

Strategically, Order Lifecycle Management consummates what analysts call the “Cross-Channel Imperative,” which predicts the most success for retailers and wholesalers who can embrace the cross-channel supply chain paradigm of:

• See everything—by implementing systems that enable accurate views of network-wide inventory
• Sell everywhere—by leveraging that view of inventory to complete more sales, regardless of how and where you engage your customer
• Fulfill anywhere—by seamlessly routing orders to anywhere for fulfillment, including optimizing the selection of that location

Whether you refer to the streamlining of operations across supply chains as “cross-channel,” “multi channel,” or even “omni channel,” the underlying objective is the same: to complete customers’ transactions smoothly, regardless of the channel via which the transaction is initiated.

“Cross-channel,” which is the eldest of the three terms, implies that customers receive the same experience online as in brick-and-mortar stores, with the option of moving between the two channels without any disruption. “Multi channel” commerce strategies allow customers to transact (browse, buy, return, or enjoy pre and post sale service) through multiple connected channels, and “omni channel” retailing goes one step further by enabling consumers to utilize multiple channels simultaneously.

Tactically, Order Lifecycle Management capabilities include call center/contact center management, automated returns and exchanges, network-wide inventory visibility, optimized sourcing and allocation across the network, buy online; pick up in store, and automated ship from store. 

Available as stand-alone or as an integrated multi channel software solution, each product in the Order Lifecycle Management suite is firmly rooted by Manhattan’s unique Supply Chain Process Platform to give you fully optimized cross-channel, multi channel, or omni channel operations:

Distributed Order Management gives multi-channel retailers and consumer goods manufacturers with retail/direct operations the tools to manage, monitor and optimize cross-channel order management in real time—from the time of order entry through funding sourcing, allocation, shipping and settlement. Regardless of whether an order originates online, in-store, through the call center or catalog, our Distributed Order Management system uses a true order management infrastructure and advanced cross-channel algorithms to provide a global, real-time view of inventory, order status and location, true to the terms of multi channel commerce/omni channel retail. 

Store Commerce Activation offers benefits in three key areas: store inventory management, store order management and store order fulfillment.  It enables retail stores to increase inventory accuracy, acknowledge and accept order fulfillment requests, and execute order fulfillment directly in the store. Store associates are empowered with expanded capabilities including in-store receiving, price ticket printing, buy online, pick up in store, web-based parcel shipping and inventory adjustments.  You can see and locate both on-hand and in-flight inventory at any point in the supply chain, track the status of orders, and proactively monitor delivery disruptions. Store Commerce Activation provides powerful mobile inventory management and order fulfillment capabilities as well.

Reverse Logistics Management automates every step of the returns process for multi channel returns. Built to address the complex return variables of a multi-channel retail environment, Reverse Logistics Management uses a dynamic rules engine to ensure that complex, personalized returns policies are applied accurately and consistently. Customers can conveniently return products through the channel of their choice while maintaining complete visibility and control of retail inventory and costs.

Contact a Manhattan representative or take a closer look at Distributed Order Management, Reverse Logistics Management, and Store Commerce Activation to find out how Order Lifecycle Management can solve your multi channel and/or omni channel retail challenges.