RETAILER TRENDS 2022

Recalibrating for the Next Normal

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Key Emerging Trends

After some turbulent years, retailers are re-evaluating the consumer landscape and recalibrating the capabilities they need to succeed.

So, what’s coming next? Manhattan interviewed both leading retailers and consumers in Europe and the U.S. to find out. Some key trends emerged on what’s important today and in the future.

Recalibrating omnichannel

A single view of inventory

Modern stores mirror the modern consumer

<h2 class="text-align-center"><strong><span style="color:#9AA3E1;">TREND 1</span></strong><br /> <strong>Recalibrating Omnichannel</strong></h2>

0%

of consumers consider home delivery the most important fulfillment service

0%

of consumers say they would abandon a cart if there is a high delivery fee

0%

of consumers want a choice of delivery dates and couriers

<p>The explosive growth of ecommerce has slowed as consumers return to stores. However, the popularity of new fulfillment methods like home delivery and curbside pickup means there is very little distinguishing digital and in-store retail. Brands’ ability to create seamless shopping experiences across channels, and deliver on their customer promises, is more critical than ever.</p>

<h2 class="text-align-center"><span style="color:#2C5072;"><strong>TREND 2</strong></span><br /> <strong>A Single View of Inventory</strong></h2>

0%

of consumers prepare for in-store shopping by going online

0%

of shoppers said product knowledge is the top aspect of service

0%

of retailers offer buy in-store, return online or order online if out of stock in store

<p>As shoppers’ desire to shop on their own terms grows, so does the store’s role as a fulfillment center. In order the execute profitably, it is essential to have full inventory visibility across the entire enterprise. Only then can a retailer offer frictionless purchases, returns and fulfillment across all channels and all stores.</p>

<h2 class="text-align-center"><span style="color:#77C5D5;"><strong>TREND 3</strong></span><br /> <strong>Modern Stores Mirror the Modern Consumer</strong></h2>

0%

of consumers say that a brand’s environmental efforts are important

0%

of shoppers still prefer traditional, in-store checkout

0%

of retailers provide associates with handheld devices to aid in their jobs

<p>A range of new priorities is growing in the minds of the consumers surveyed. Desire for contactless payment and frictionless checkout are both growing. And sustainability – both at the corporate level and in options given to consumers – is a major issue in a brand’s consideration. Arming associates with the technology and tools to answer these challenges is key to positive experiences.</p>