As digital and physical channels blend, today’s connected consumers expect seamless experiences with a retailer. This expectation is especially apparent with ordering and delivery. Customers expect click and collect and other fulfillment options, such as next-day shipping, as standard features. Research has found that 17 percent of customers will actually abandon a purchase if a click-and-collect option is not available. Ultimately, a retailer’s order fulfillment flexibility and accuracy go a long way in influencing customer satisfaction and loyalty.
Omnichannel fulfillment is an essential part of providing a frictionless experience that delights customers. Next-generation fulfillment capabilities and technologies, including order streaming in distribution centers and using machine learning to determine the most profitable fulfillment location, will help retailers exceed customer expectations, and do so profitably.
Learn below how Manhattan helps retailers to always deliver on the omnichannel promise, while driving the operational efficiency needed for omnichannel profitability.