Video
Understanding Your Customers
Sanjeev Siotta, the CTO of Manhattan Associates, talks about how important it is for retailers to understand their customers on a one to one basis and that the only way to get that understanding is by being in the cloud with a Distributed Order Management system to surface the necessary data for all parts of the retail organisation.
Have a listen to his thoughts here and then take a walk through the series of articles written on the topic.
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