Video

Understanding Your Customers

Understanding Your Customers

Sanjeev Siotta, the CTO of Manhattan Associates, talks about how important it is for retailers to understand their customers on a one to one basis and that the only way to get that understanding is by being in the cloud with a Distributed Order Management system to surface the necessary data for all parts of the retail organisation.

Have a listen to his thoughts here and then take a walk through the series of articles written on the topic.

Deliver On Your Promise to Customers