How to survive the everyday moments of truth that can make or break your wholesale business?
Customer expectations are changing, driven by technological advances and faster, more flexible delivery services. It’s crucial to understand the decisions your customers are facing every day about product, price, speed of delivery, sourcing, inventory and fulfilment. The success of your wholesale business depends on your ability to exceed customer expectations at every possible decision point.
From the customer’s initial product research to fulfilment and returns, we’ll show you how your actions can encourage a purchase or lead to a missed opportunity.
We defined seven questions for you to consider: are you winning at each decision point?