Case Study

Yellow Tail Winemaker Raises Glass to Manhattan Supply Chain Commerce Solutions

Yellow Tail Case Study

Casella Family Brands has grown from a small family-owned business in 1969 to become Australia’s largest family owned winery. The inception of the Yellow Tail label in 2001 propelled the business to new heights and the brand is now the most recognisable Australian wine brand in the world. Twenty seven per cent of Australian bottled table wine exported from Australia is Yellow Tail and it holds the record for the fastest growing imported wine in US market history.

Casella Family Brands ships more than 12.5 million cases of wine to 50 plus countries around the world every year. Following a sustained period of rapid growth, Casella recognised it needed new technology that could improve visibility of inventory across its two distribution centres (DCs). The new technology also needed to offer the required degree of scalability to improve product availability and drive future growth. Consequently, Casella looked to Manhattan Associates for a dedicated global distribution management and order fulfilment capability.

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